Trial-to-paid conversion calculatorHow many trials become customers.
Put in your trials, how many paid and what a customer pays. You get your trial-to-paid conversion rate, the new monthly revenue it brings, and what reaching your target would add.
- Your trial-to-paid rate
- –
- Trials that ended unpaid
- –
- New monthly revenue
- –
- Monthly revenue per extra point
- –
At your target rate
– more a month
from the same trials, every period.
How to work out trial-to-paid conversion.
Trial-to-paid conversion rate = trials that became paying customers ÷ trials started × 100. Count both from the same group of trials, once their trial period is over.
For example, 400 trials with 60 paying is a 15% rate. At $49 a month, each extra percentage point is 4 more customers and $196 more in new monthly revenue, from trials you already have.
Show as a table
| 15% (today) | 2,940$ |
| 20% | 3,920$ |
| 25% | 4,900$ |
| 30% | 5,880$ |
Each customer you win this way keeps paying, so a gain in conversion adds up month after month. Track it next to your activation rate: when more trials activate, more of them pay.
Getting more trials to pay.
Trials rarely end because someone decided the product was wrong. More often they never got far enough to find out: the setup took too long, a step needed a decision, and the trial ran out first.
Stiro works as an AI onboarding specialist for every trial. A trial user says what they want, such as “set up my first project and connect our calendar”, and Stiro does the steps in your product while they watch. Nothing to train, no flows to record. See how on AI onboarding.
Trial conversion questions.
What is trial-to-paid conversion rate?
Trial-to-paid conversion rate is the share of free trials that become paying customers. It tells you how well your trial shows people the value of your product before they have to decide.
How do you calculate trial-to-paid conversion?
Trial-to-paid conversion rate = trials that became paying customers ÷ trials started in the same period × 100. Count both sides from the same group of trials, and wait until their trials have ended before you count.
What is a good trial-to-paid conversion rate?
It depends a lot on your trial: whether a card is asked for up front, how long it lasts, and who signs up. Compare yourself with your own last month rather than a published benchmark, and watch the rate after each change you make.
Why do free trials not convert?
Most trials that don’t convert never got set up: the user signed up, hit a step that needed work or a decision, and left before they saw the product do its job. Trials that reach the activation event early convert far more often than ones that don’t.
How can we improve trial-to-paid conversion?
Get trial users to value sooner. Ask for less at sign-up, use good defaults and sample data, and help at the exact step where people stop. Letting a trial user say what they want set up, and having it done for them in the product, removes the steps where many of them drop.
Where does Stiro fit?
Stiro is an AI onboarding agent that lives in your product: a trial user says what they want to set up, in their own words, and it does the steps in your app while they watch. It reads the live screen, so there are no flows to record, and it hands anything that sends, spends or deletes back to the user.
Let your users just ask.
Stiro does the steps in your app for your users. One script tag, 50 runs a month free, no card.